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Asus Aura Cellphone Concept



While not widely acknowledged, introduction of Apple iPhone seems to have sent a shockwave throughout cellphone industry and left major vendors scrambling to produce their own answer to it.

Only LG seems to have had something at least a little bit similar to iPhone with their LG Prada KE850 phone. Other vendors were left churning out the concept phones on YouTube.

And here’s another concept phone - Asus Aura, produced by Hungarian design company Egy Studio for Taiwanese vendor. It was clearly inspired by iPhone, although it has some interesting innovations addressing commonly mentioned shortcomings of Apple’s cellphone.

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